Civic & Cultural

Pacific Avenue Wayfinding

Tacoma, WA

The streetscape improvement plan along Tacoma’s Pacific Avenue features a pedestrian-friendly vehicular wayfinding program that engages passersby with the city and its unique history. The signage is clean, modern, and structural, referencing the industrial character of the city. Image panels embedded in the posts feature historical photographs that are relevant to the each sign’s location. They provide visual interest for pedestrians and encouraging them to linger and learn about Tacoma’s rich history.

Studio SC: Pacific Avenue Wayfinding Studio SC: Pacific Avenue Wayfinding Studio SC: Pacific Avenue Wayfinding Studio SC: Pacific Avenue Wayfinding Studio SC: Pacific Avenue Wayfinding Studio SC: Pacific Avenue Wayfinding Studio SC: Pacific Avenue Wayfinding BACK TO PROJECTS