Creating invigorating, engaging experiences for clients, tenants, and employees
When we enter a building, or any place, we rely on sensory cues to tell us about where we are. We look for hints about the function of the space, its inhabitants, and what our role is once we’re inside. With that in mind, building owners and organizations of all sizes have an opportunity to enhance their brands by creating environments that welcome, inspire, motivate, and engage.
Incorporating aspects of a brand identity to a site can transform the environment into a place with meaning. For instance, an infinity logo became the source for graphic pattern at 188 Northern Lights, a mixed-use office and retail complex in the heart of the energy and technology district of Anchorage, AK.
Seen in lobby entrances, elevator cores, and on the building exterior, a continuous pattern of double-eights turned sideways take the form of abstracted infinity symbols. The pattern hums with energy. The warm, earthy colors of the graphics create an uplifting street presence that contrasts well with the landscape and transforms the building into a beacon within the energy business community.
The pattern source for the University of Washington’s Molecular and Engineering Building (MolES) is derived from nanophotonic imaging. Graphically interpreted as a tonal series of triangles, the nanoscience imagery references the general practice of molecular experimentation. The pattern is a branded, textural element applied in a variety of methods – vinyl window film, painted surfaces, even informing the look of a custom MolES type – to communal spaces, elevator directory walls, stairways, and the shape of building signage.
Identity patterns are distinctive, textural ways to infuse environments with branded imagery specific to the company, the users, and the project. Branded graphics energize each space with the collective character of the organization. Quite the advantage wouldn’t you say?
Published on November 07 2014